The Waterfront

The Waterfront
Plymouth

The Waterfront is a Regency Style Grade II listed building steeped in maritime history. Formerly the home of the Royal Western Yacht Club, founded in 1827, the Club played a leading role in the sport of sailing.

We wanted to celebrate the building’s history and build on its narrative by incorporating details inspired by this period of its use.

A feature trophy cabinet greets guests as they first enter the pub which displays old trophies and silverware from the Royal Western Yacht Club as well as a collection of model yachts, similar to those that would have been raced at the time.

A nautical inspired compass floor inlay leads guests through to the bar which has been altered to give more depth and presence at the heart of the pub.

Lighting & décor has been softened throughout to create an elegant, slightly art deco twist on the typical pub aesthetic; forming lounge styled drinking areas and emulating the grandeur of a club-house.

The pub struggled with street presence due to its sunken location below street level. The previous signage also gave the impression that the pub was predominantly a conference centre or function-space. It was also important for us to develop a strong signage scheme that gave the pub visibility from street level and on the elevated approach from Plymouth Hoe.

We also softened the existing beer garden/ terrace with coastal plants and various elements of ambient and architectural lighting. This also works as an element of the signage scheme giving more visual presence when viewed from The Hoe.